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Suzy Chaffee, Olympic Skier, Sold Us On Fitness

Few products and pitch-persons were a better fit than Suzy Chaffee and ChapStick lip balm. Chaffee, an Olympic skier and fitness celebrity, was photogenic and loved by the public, and ChapStick was just what a girl needed to keep her lips looking their best on the slopes. Suzy Chaffee became known as Suzy Chapstick — but that’s just one part of her story.

Chaffee is credited with starting the 1970s fitness craze, helping pass Title IX legislation, and inventing a new sport. In her spare time, she acted, modeled, and designed skiwear. A tireless champion for women in sports, Suzy Chaffee worked alongside , business tycoons, and famous entertainers to get the word out about the benefits of sports.



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Wil Petersen

Wil Petersen

Wil Petersen is best known for his blog, Keen History, He also writes non-fiction, on subjects ranging from personal finance to astronomy to film. He enjoys pie, as should all right thinking people. You can get to his blog by typing the word “Whatever” into Google. No, seriously, try it.

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